Ideabazi engineers performance lead generation systems for brands spending $10K–$250K/month on marketing. Paid acquisition, lead operations, and growth leadership — unified to lower cost per lead and compound qualified pipeline.
Trusted by 350+ brands · $50M+ pipeline generated · 4.9/5 rating
Join 350+ successful companies that have transformed their digital presence and achieved exceptional growth through our proven performance marketing strategies
Last-click attribution lies. Your dashboards disagree. You're spending more every month to hit the same lead volume — without knowing which channel is leaking.
Google, Meta, LinkedIn, programmatic — money goes everywhere. Without server-side tracking and full-funnel attribution, you can't kill the losers or scale the winner.
There's no shared definition of qualified, no unified handoff, no source of truth on what's actually working. So every quarter becomes a finger-pointing exercise.
This isn't a budget problem. It's an engineering problem.
And it's fixable.
We don't bolt on tactics. We engineer the infrastructure that turns marketing budget into qualified pipeline — predictably, accountably, and at lower cost per lead every quarter.
Ideabazi unifies multi-channel lead generation, paid acquisition, lead operations, and fractional growth leadership into a single engineered pipeline engine for brands spending $10K–$250K/month on marketing. The result: lower cost per qualified lead, higher ROAS, and pipeline you can actually forecast.
Fill pipeline with qualified, sales-ready leads. ABM, intent data, content syndication, outbound, and landing-page CRO — measured on cost per qualified lead, not form fills.
Who it's for
Brands spending $10K+/mo on marketing but not seeing qualified pipeline grow proportionally to spend.
The outcome
Your pipeline fills with leads sales actually wants to call. Cost per qualified lead drops as the engine compounds.
Engineered paid media across Google, Meta, LinkedIn, TikTok, and programmatic. Server-side tracking, full-funnel attribution, and revenue-tied campaign architecture.
Who it's for
Brands spending $10K–$250K/mo on paid media without clear pipeline attribution or consistent ROAS.
The outcome
Every ad dollar ties back to qualified pipeline. CPL drops, ROAS compounds, channel mix gets ruthlessly efficient.
The plumbing behind a high-converting lead engine: CRM architecture, lead routing, attribution, lifecycle automation, and the dashboards that make every dollar accountable.
Who it's for
Brands whose lead routing is broken, attribution is fragmented, or CRM has become the bottleneck instead of the engine.
The outcome
Leads route in seconds. Attribution is bankable. Sales and marketing operate from one data layer.
Senior growth leadership embedded in your operating cadence. Strategy, channel mix, team mentorship, and weekly accountability — at a fraction of full-time cost.
Who it's for
Founders or CEOs who need senior growth leadership but can't yet justify a $250K+ full-time CMO hire.
The outcome
Strategic direction without the overhead. Your team gets a senior operator running point on growth.
Four structured steps. Clear deliverables at every stage. No ambiguity, no scope creep.
Full-funnel analysis of your paid channels, lead flow, CRM, and attribution. We find where leads and ad spend are leaking.
Multi-channel lead generation and paid acquisition strategy designed for your monthly ad spend and ICP.
Deploy campaigns, landing pages, and CRM workflows. Paid media, lead routing, and tracking go live together.
Continuous lead-flow optimization. Weekly sprints, monthly reviews, quarterly strategy recalibration.
Real outcomes from real brands across services, e-commerce, B2B, and DTC. Every number is verified and tied to pipeline or revenue.
Pipeline Growth in 6 Months
Unified CRM data across 4 tools, built multi-touch attribution, and launched intent-based ABM campaigns. Qualified pipeline went from $1.2M to $4.9M quarterly.
VP of Marketing
Series A Fintech Platform
ROAS at $150K/mo Spend
Rebuilt channel mix, deployed server-side tracking, and engineered a creative testing framework. ROAS held at 4.6X while ad spend scaled from $60K to $150K monthly.
Head of Growth
DTC Wellness Brand ($8M/yr)
Lower Cost Per Lead
Lead-ops rebuild, ABM layering, and outbound sequencing. CPL dropped from $1,800 to $1,062 while qualified pipeline volume increased 68%.
CEO & Co-Founder
Mid-Market Consulting Firm
I'm Dave Banerjee. 25+ years in performance growth. I've built and scaled lead generation and revenue systems for 100+ brands—from early-stage challengers to enterprise. Before IdeaBazi, I worked with brands like Ogilvy, Unilever, and Snapchat.
I founded IdeaBazi because I kept seeing the same problem: smart founders, good products, broken revenue systems. Marketing generates leads nobody follows up on. Sales blames marketing. Nobody can tell you which dollar created which deal.
I built IdeaBazi to fix that. Not with more tactics—with better systems.
"Revenue isn't a marketing problem or a sales problem. It's a systems architecture problem. Fix the system, and the numbers follow."
— Dave Banerjee, Founder
Plug in your numbers. See the revenue gap you're leaving on the table.
Every engagement starts with clarity. Pick the model that fits your stage.
One-time, deliverable-based
Full diagnostic of paid channels, CRM, attribution, and cost per qualified lead. 90-day roadmap. No ongoing commitment.
Monthly retainer
Senior growth leadership embedded in your operating cadence. Strategy ownership, channel mix, weekly review.
Project-based
End-to-end design and deployment of paid acquisition, lead operations, and lifecycle automation. The full engineered engine.
All engagements include a 30-day money-back guarantee tied to pre-agreed KPIs (cost per lead, qualified pipeline, ROAS). Miss the targets, don't pay.
Don't just take our word for it. Here's what our clients say about the measurable impact we've delivered.
"IdeaBazi's performance marketing expertise transformed our enrollment numbers. We achieved 520% ROAS within just 4 months through their comprehensive omnichannel strategy."
"The 360-degree performance marketing approach reduced our customer acquisition cost by 67% while tripling our conversion rates. Best marketing investment we've ever made."
"Their advanced attribution modeling gave us unprecedented visibility into our marketing performance. ROI increased by 340% in 6 months. Game-changing partnership."
Tap any to expand.
Straight answers about how we engineer lead generation
A 45-minute strategy session. No pitch. No fluff. Just a clear diagnosis of where you're leaving revenue on the table.
30-day money-back guarantee on all engagements with pre-agreed KPIs.
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